Byline: NORMAN CHAD
USC and Texas, two of our larger institutions of higher earning, each is sending out several dozen student-athletes Wednesday night to determine the best football scholars in all of America in a game that, from all appearances, will be a very, very, very big deal in most Nielsen homes with a color TV set.
And you thought the David Letterman-Oprah Winfrey meeting was hyped?
(Incidentally, though there are 92,000 seats at the Rose Bowl, if you want a ticket to this one - unless you have a Kirk Kerkorian-type bankroll - you'd better be sleeping with either a USC cheerleader or Charlie Sheen.)
I'm going to give Texas a pass today - that's right, you all are excused - because, as the son of a UCLA graduate, I have a genetic predisposition against all …

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